Mine has to be Mac. I admit I haven't really explored alot of other companies. But Mac has so many colors and options to choose from. I admit it can be too much...but there are so many blogs and tutorials to help you. I have a gift card from there...and I dunno wdf to get!
If your a mac junkie let me know what's your favorite item from them.
Not to mention if your favorite department store make up isn't Mac,Let me know what It is and I will check it out!