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Cover FX NEW EyePrep FX Anti-Age Smoothing Primer blogger party

Tuesday, September 07, 2010

I was invited to to another amazing Cover FX event for the unveiling of their NEW EyePrep FX Anti-Age Smoothing Primer this Fall!

EyePrep FX Anti-age Smoothing Primer - 20ml - $43 - instantly binds concealer and eye shadows to lids and eye area with Dermaveil Cool Technology,a propriety complex that immediately reduces the appearance of fine lines and creases a smooth base for make up.



 The event was full of amazing bloggers, make-up artist & food. That's me & Jenny Frankel one of the co founders of CoverFX. I was surprised that she remembered me from the first event!

What I loved about this event was the interaction!

The event started out with an indepth description of the product from Jenny. Then an interactive demonstration from Melissa & Lee Graff(shown in this picture).

Some quick Background ... Melissa is Cover FX Marketing Co-ordinator & Social Media Queen. Lee Graff is the co-founder of Cover FX. She also remembered me from the last session. That made me smile :D

In the demonstration CoverFX EyePrep FX Anti-Age Smoothing Primer was placed on one side of Melissa hand. Then a metallic blush was placed over the primer and the other side without primer.
The spot with the primer was rich & pigment compared to the side without. That was impressive but what got me was when Melissa rubbed her hand over it.. the side with the primer did not budge!!

After the demonstration we all got to mingle!

I can't wait to use this as a eyeshadow primer. The consistency is light and it doesn't leave a white cast like most primers. An in depth review will be posted soon!

Don't forget the CoverFX International Treasure Hunt event in Canada,US & UK!
CLICK HERE to find out the details

3 comments:

  1. great post and great pics! always so nice to see u!

    ReplyDelete
  2. How fab! :] It looks like you had a great time.

    ReplyDelete

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