Shoppers Can Join Payless and Help Create a Future Without Breast Cancer

This October, Payless will inspire shoppers to show their support for breast cancer awareness with this year’s must-have accessory item – the 2010 Payless Breast Cancer Awareness charm bracelet benefitting the Canadian Breast Cancer Foundation, the country’s leading national volunteer-based organization dedicated to creating a future without breast cancer. The nation’s largest specialty footwear retailer is proud to once again offer its Embrace the Cause bracelet in all its stores beginning Oct. 1 for just $3 – an accessible price that enables more people to get involved and has raised more than $3.6 million internationally since 2004 for the cause.

Payless will contribute 100 per cent of the net profits of bracelet sales to the Canadian Breast Cancer Foundation, helping to support breast cancer research and community outreach programs. Over the past seven years, the Payless Embrace the Cause program has raised more than $3.6 million in total for the breast cancer cause.

The limited-edition charm bracelet features three elastic pink bands embellished with several “floating” silver-toned balls, linked together by a dangling breast cancer awareness ribbon charm. To buy the bracelet, consumers can visit all Payless stores in the U.S., Canada and Puerto Rico beginning Oct. 1. This is a limited-edition item available while supplies last.

Beginning last week, Payless also began offering the "Sierra" all-pink sweater slipper in select stores in the U.S. and Canada. The Sierra is a scuff-style slipper, co-branded Airwalk and the Canadian Breast Cancer Foundation, and features a plush and cozy pink faux fur lining with a cable knit upper also trimmed in faux fur. The slipper is offered in women's and girls' sizing and both retail for $27.99. Payless will contribute $2.80 per pair sold to the Canadian Breast Cancer Foundation.

According to 2010 Canadian Cancer Statistics, one in nine Canadian women are expected to develop breast cancer during their lifetime (if they live to age 90). This year, an estimated 23,200 women and 180 men in Canada will be diagnosed with breast cancer, and an estimated 5,300 women and 50 men will die of it. For more information on breast cancer in Canada, how to reduce your risk, or to make a donation to The Canadian Breast Cancer Foundation, visit


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