5 years ago, I stepped into the world of Mommy blogging in Canada... It's been fun. I've had the opportunity to have some cool experiences and bring my whole family along.
Some mommy blogging tips!
First and foremost, it's important to have a clear understanding of your audience. Identify your niche and your target audience. For example: Black moms in Canada or breast feeding moms in USA.
Next, focus on building relationships. Networking/connecting is essential. Plus it can all be done online(if you're shy). Go to mommy events, connect with other bloggers/content creators/influencers, and engage with PR/brands through social media. YUP! Hop in those DMs.
It's about building long-term partnerships/relationships. Support their content and they will support you.
Always know your stats. Such as audience demographics, engagement rates, and any previous collaborations you may have had with other brands. For example, my reach is high in USA and CANADA but I know I can reach readers in UK and India. Cool right!
Last but not least, always follow up/re-connect. It's important to remember that support may not happen overnight, so be persistent but not pushy. Also know that no's will come. It sucks but apart of life.
Brush it off and go!
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