Toronto: World Mastercard Fashion Week + Giveaway

Last week, I had the opportunity to attend World Mastercard Toronto Fashion Week. 

It was a great opportunity to check out everything fashion and beauty under one roof. 

What I really loved was that this time I had the opportunity to see the whole picture. 

The conception of the backstage look to the runway!

Maybelline-Mélissa Nepton:

This look was all about the brows!

"Well-Groomed, bold brows brought focus to the eyes at Mélissa Nepton" -Grace Lee, Lead Makeup Artist, Maybelline New York Canada

Love the brows? Get the look?
Start with the Define-A-Brow® pencil to shape.
Use the Eyestudio® Brow Drama to fill in.

Essie-Mélissa Nepton:

Hello Spring nails!

Want the look?
You need:
Apricot Cuticle Oil (base)
Ridge Filling Base Coat(on top)
Where’s My Chauffeur? or Turquoise & Caicos or Absolutely Shore (on all but the ring finger)
No Place Like Chrome (ring finger)
Good to Go Top Coat (top coat)
Quick-e (Quick drying)

Redken-Mélissa Nepton:

"It's simple but there is still technically behind it"- Jorge Jao, Redken's Lead Artist 

One of the staples to get the look is the Pillow Proof blow dry express primer. This is a must have for curly haired girls like me because it has a heat protectant hair primer. Which protects your hair up to 450 degrees. Plus cuts down blow dry time, provides 24-hour lasting volume and helps to reduce breakage. Totally wish I had this in my high school blow dry my hair straight everyday phases.

Not sure if you can pull of this look?

Jorge recommends a simple 3-step regime to get you started.

PRIME

Starting with Pillow Proof blow dry express primer to prep hair.

STYLE 

Using any Redken styling products. 

EXTEND 

Use Pillow Proof blow dry two-day extender a dry shampoo to extend your style.

Feeling more confident?

Canadians! 
Do you want to win a Redken Prize pack which will help you get Redken Ready?
*The contents are a secret but trust me..you will be happy*

a Rafflecopter giveaway


Fill out the mandatory fields & comment to enter.

WORLD MASTERCARD FASHION WEEK: David Dixon

Another fashion week has come and gone! 

This year decided to keep it short and only a attend backstage beauty/hair for one show. 

Of course, it had to be David Dixon!

He showed his bridal collection that was designed specifically for Kleinfeld-Hudson’s Bay.
That was a huge treat for me!
I love seeing the dresses flow down the runway.

Makeup:

David Dixon definitely knows how to do "pretty". 

“She’s fresh, feminine and romantic.”- Grace Lee, Lead Makeup Artist for Maybelline Canada

Check out the breakdown for Maybelline beauty:

Face:

Maybelline New York Dream Fresh BB Cream 

Cheeks:

Baby Lips SPF 20 Lip Moisturizing Balm in Quenched

Face Studio Master Glaze in Just Pinched Pink.
Eyes:
Color Tattoo Inked in Pink
Color Tattoo Bold Gold 
Brown Kohl 

Lips:

SuperStay 14HR Lipstick in Eternal Rose.

***********

Hair:

Very bridal appropriate!

Jorge Joao, Redken Canada Lead Stylist created a aggressive side part with low chignon.

He also took out small pieces to create moment on the runaway.

Products used:
Pillow proof blow dry express primer with heat protection
Heat Styling Satin Wear 02 Thermal Blow Dry Hair Lotion

WORLD MASTERCARD® FASHION WEEK- Backstage

Another Fashion Week has come and gone. Being that I don't live in the core of Toronto. I opted in for only one day of festivities. I attended the first day and had a lot of fun! My favourite part was spending time with blogger friends, meeting people, amazing PR peeps and checking out new products.

DAVID DIXON S/S14

Products needed:

Fashion Work 12 

Shine Flash 02 

How-to:

1. Apply Redken Diamond Oil Shatterproof Shine through out the hair.
2. Blow dry hair all the way back.
3. Make a centre part- then gather hair for a log ponytail.
4. Wrap ponytail with hair.

My first time seeing the Maybelline Color Elixir by Color Sensational and NEW Maybelline Colossal Smokey Eyes Mascara in action! Add these products to your list ASAP!

Photo Credit: Jake Rosenberg, The Coveteur

BEAUTFILLE

“This look is all about that super cool girl with flawless skin and bold brows. She puts her makeup on in the morning and doesn’t fuss with it at all throughout the day and night.” - Grace Lee, Lead Makeup Artist, Maybelline New York Canada

Products used:
Maybelline New York EyeStudio Master Smoky LongWearing Shadow Pencil in Scorching Brown along the lash line and up into the crease.

Products needed:

Loose Endings 09

Control Addict 28

Shine Flash 02

How-to:

1. Mist hair with water.
2. Add quarter size amount of Loose Endings 09 through the hair- pushing it away from your face.
3. Spray Control Addict 28 for hold, and Shine Flash 02 to give a shinier wet look.

Redken’s NEW Signature Look collection 

World MasterCard Fashion Week Backstage Hair & Beauty: Joe Fresh

How amazing is this picture?

It was taken while Jorge from Redken was spraying the models hair.

Maybelline:

 I loved the fact that this look was one that you could wear daily. My favourite BB cream from Maybelline was used on the skin to give a dewy effect. Eye Studio Lasting Drama Gel Liner in Blackest Black was used to line the upper lid. Maybelline Great lash was used on the lashes. Dream Bouncy Blush in Candy Coral was used on the cheeks.  Grace Lee explained the look as "Tres, tres rocker chic"!

Redken:

They cut the model's locks off to complete the look! I'm joking! Seriously though doesn't the wig look really natural. Jorge from Redken got the look by wrapping the hair using Fashion Works 12 and using bobby pins to compress it. Once the wig was on it was great to see them cut into it and use Wax Blast 10 & Fashion Works 12 to style it. It's crazy to see how much movement a wig can have right after coming out of a box.

I can't wait to see what Joe fresh has in store for us next season!

World MasterCard Fashion Week: KORHANI home Carpet Couture Runway Show

It's that time again! 

World MasterCard Fashion Week. 

Toronto is buzzing with new trends, amazing shows and fresh faces!

I had the opportunity to attend the KORHANI home Carpet Couture Runway Show. 

I was completely blown away with the precise tailoring and unique designs. I had to keep reminding myself that they`re wearing Carpet during the whole show! 

Check out some of the shots I captured!

The first one is my favourite because it's creepy and invokes emotion.

Can you believe that this is carpet?

World MasterCard Toronto Fashion Week: Vawk/Vawkkin & Express

I love this picture!

It was done with a back light with no flash. I wasn't sure how it would come out but it's gorgeous!

World MasterCard Fashion Week: Joe Fresh

I can not explain how much I LOVE this picture!
Her makeup, hair, look and expression is amazing!
For day three of World MasterCard Fashion Week, I decided to check out Joe Fresh.

World MasterCard Fashion Week: Holt Renfrew, Pink Tartan & Pavoni

World MasterCard Fashion Week kicked off to a great start. Designers from day 1 were Holt Renfrew, Pink Tartan & Pavoni. I was able to go backstage and get the scoop from Grace Lee, lead makeup artist Maybelline New York Canada and Jorge Jao, Redken's Lead Artist on the looks/inspiration for the show.

Holt Renfrew
Holt Renfrew decided to do something different this time around. They decided to make their collection based on what is available this season! Basically you could shop what you want off the runway. The look is wearable for everyday. Nothing over the top or overly glam. Grace Lee calls it "The Holt Renfrew it girl" look.

Eyes
Cat eyes mascara
Expert wear eyeshadow Nutmeg & Taupe
Gel liner
Face
Fit me foundation
Darker fit me power for contour
Lips
Color Whispers Mocha Muse

David Dixon World MasterCard Fashion Week 2012

This last post concludes my Toronto Fashion Week coverage.
The highlight of my experience was sitting front row for David Dixon. Yes... FRONT ROW. 

I was close enough to touch the models. Best experience ever.

Thankfully, I had my DSLR to take exclusive front row pictures. David Dixon's line channeled the famous Alfred Hitchcock movie "The Birds". Being a Broadcasting graduate I have analysed the film from top to bottom. It was great seeing the inspiration come to life. 

Before I share my pictures,
I want to share the beauty look from Maybelline.

Eyes:
Master Precise Liner in Black

Illegal Length Mascara in Black

Mixture of Baby Lips Quenched & Eye Studio Color Tattoo Cream Gel in Too Cool

Face:
Fit Me Foundation + Pressed Power

Lips:

Super Stay 14hr Lipstick in Dazzling Plum

_________________________

Check out these great pictures from the show.

What was your favorite outfit from the show?

World Mastercard Toronto Fashion Week: Pink Tartan Backstage Maybelline Beauty

Pink Tartan will always have a place in my heart because it was the first Fashion Show I've ever seen.

I absolutely adore this look.

Those lips are fabulous!

 In the words of  Maybelline Canada’s head makeup artist, Grace Lee:
"This girl looks REALLY expensive"

Eyes:

Light gold dusted eyes

+
Skin:
Dewy

+
Lips:
Blood Red

World Mastercard Toronto Fashion Week: Backstage Maybelline Beauty Pavoni

If you're into bold looks this day would defiantly be for you!

 The Pavoni makeup look was all about the eyes!

Theme:

"Glam girls gone a bit Goth"

 

 To get the look:

Red lipstick on the eye up the way up pass the crease to the brows.

Black liner under the eye & on the lid.

Finish off with a nude glossy lip.

I love that picture!
The Redken team did a great job with the Pavoni hair. 

The look was a left part with a corn roll along the front hair line.
Lastly, the hair was twisted back.

This hairstyle can easily be taken off the runway into everyday life.

Products Used:
Fabricate 03
Power Grip 02
Fashion Works 12
Shine Flash 02

Stay tuned for coverage of Pink Tartan & David Dixon!

Backstage Maybelline Beauty Holt Renfrew- World Mastercard Toronto Fashion Week:

I cannot explain how grateful I am that I attended Toronto Fashion Week backstage courtesy of Maybelline. I've always been a fan of their products and I'm excited that they choose me to be apart of their experience. Hands down one of the best things I've EVER done in my life. I got to meet a lot of amazing people & talk about fashion/beauty.  I took a lot of pictures throughout the day.

Join me as I break down the hair & makeup looks from the past week.

Day One:

Holt Renfrew

Look#2

This look was ALL about the Strong Brow & Nude Lips.

Baby Lips in Peppermint & Peach Kiss were very popular backstage.

Maybelline Canada’s head makeup artist, Grace Lee used the Unstoppable eyeliner in Espresso to create an over extended brow.

Grace Lee explained:
"Glossy black lids add to the edginess and a neutral lip supports her carefree sensibility".

Look #2

 To get the look:

Eye studio master drama eyeliner in midnight was used on the lids. 

Then smudged with clear gloss to get the rock star effect!

Loved the looks! 

Stay tuned for my next post.