Almay intense i-color Volumizing Mascara

Almay intense i-color volumizing mascara claims, “big, bold volume for 2x the impact”. This mascara comes in 4 shades (plum, sapphire, midnight, mocha) to match specific eye colours and has eye-brightening crystals to create a multi-dimensional amplification effect.


The brush is pretty hefty in size not as crazy as the Revlon Grow Luscious but its still a pretty long and wide brush. I have green eyes and I tried the mocha colour. This is a departure for me as I always choose the black, I’m talking blackest black mascara girl. For the sake of beauty, I will try anything once. What would you know I actually really like how the mocha colour looks and compliments my eye colour.



I decided to test this mascara during my workweek. I have fairly light thin eyelashes so mascara is a daily staple for me. The 2x the impact claim is something I really wanted to see. I happen to love volume when it comes to mascara and Almay certainly delivered. This mascara easily curled my lashes without any help from an eyelash curler (I’m going to be honest at 6am I cant be bothered to actually curl my lashes); it also added the volume and depth of colour I was looking for. As for the eye- brightening crystals they are certainly in there.

If the mascara ends up on skin rather than lashes and the light hits your eyes just right you will see some sparkles. I should add that I have slightly oily eyelids- so transfer can happen by the end of a long work day.

I would certainly use this mascara again. At the moment it doesn’t seem to come in waterproof which is something I would prefer but its Almay they are always innovating and creating so I’m sure its on its way.



Annabelle Cosmetics #24Days of TwistUp

Do you follow me on twitter- Jennmua
If so, then you have seen my daily posts about Annabelle Cosmetics TwistUps!

Remember my post on the gorgeous Royale?

To celebrate the launch of twelve new shades to their vivid lineup, they are having a #24Days swatch fest! I was chosen by Annabelle Cosmetics to be one of 24 bloggers showcasing the whole TwistUp line.

I love the fact that the TwistUps on being shown on ALL skin tones! Honoured that Annabelle chose me to share the colours on a dark/deep skin tone.

To make things sweeter Annabelle is allowing to me give away ALL 24 shades to one Spiced Beauty Reader! In Canada or the USA!!

Annabelle TwistUp Retractable Lipstick Crayon
Regular Price: CA$9.95

Dare to be colourful with this easy retractable lipstick + lipliner in one. No sharpener required! Formula enriched with nourishing natural ingredients such as Omega 3 + 6 and Shea Butter. Definitvely a new way to wear lipstick. Try one of these easy-to-wear stunning shades. Paraben-Free. Perfume-Free.


Which colour do you want?

IT Cosmetics: Vitality Cheek Flush and Vitality Lip Flush Butter Gloss (Guest Post)

I’ve dabbled with a few IT Cosmetics products in the past and I have always found them to be great quality products but I’m a swatcher, a tester, a looker on of pretty things if you will. Which means I like to go into a store and really check the product out before I purchase it.

IT Cosmetics are sold via The Shopping Channel here in Canada or the IT Cosmetics website. For me it’s always a gamble to order something. I’m never sure if I will like it or if the colour online is really true to the colour in the pan.

I was able to try the Vitality Cheek Flush in Magical Mauve and the Vitality Lip Flush Butter Gloss in Pretty in Pink. Both items are listed as $24.00 online. These products blew my expectations out of the water.

The Vitality Cheek Flush is an incredible hybrid product. It’s a powder blush but also a cheek stain. I’m a lover of powder blush, I have more pans of blush than I will ever truly use. As for cheek stains I always think I am going to like them but they just don’t sit right on my skin. This product however is a miracle product. Its finely milled, has amazing pigmentation and best of all is Talc, paraben, sulfate, mineral oil, petrolatum, synthetic fragrance and phthalate free. Cheek Flush has the formulation and blend ability of a powder blush but the staying power of a stain. So for you hypoallergenic ladies out there this blush is a must.

The Vitality Lip Flush Butter Gloss might be my favourite thing I have tried recently. One of the words used to describe it is serum and if you think about it that is really what it is. This gloss is made up of hydrating oils, butters and vitamins. I hate sticky lip-gloss, which means I just don’t wear lip-gloss. Butter gloss however is soft, silky, hydrating and actually pigmented. How many times have you picked up a coloured gloss got it home put it on your lips and the result wasn’t any different than putting Vaseline on your lips? Well with this gloss that’s not an issue at all. I happen to have highly pigmented lips for a super fair girl but this gloss actually showed. It’s a my lips but better kind of colour.

After trying both of these products I’ve started an IT Cosmetics wishlist. Lets just say I will also need the Cheek Flush in Pretty in Peony, The Butter Gloss in Naturally Pretty and I might also want to take the Vitality Face Disc for a test drive.