IT Cosmetics: Vitality Cheek Flush and Vitality Lip Flush Butter Gloss (Guest Post)

I’ve dabbled with a few IT Cosmetics products in the past and I have always found them to be great quality products but I’m a swatcher, a tester, a looker on of pretty things if you will. Which means I like to go into a store and really check the product out before I purchase it.

IT Cosmetics are sold via The Shopping Channel here in Canada or the IT Cosmetics website. For me it’s always a gamble to order something. I’m never sure if I will like it or if the colour online is really true to the colour in the pan.

I was able to try the Vitality Cheek Flush in Magical Mauve and the Vitality Lip Flush Butter Gloss in Pretty in Pink. Both items are listed as $24.00 online. These products blew my expectations out of the water.

The Vitality Cheek Flush is an incredible hybrid product. It’s a powder blush but also a cheek stain. I’m a lover of powder blush, I have more pans of blush than I will ever truly use. As for cheek stains I always think I am going to like them but they just don’t sit right on my skin. This product however is a miracle product. Its finely milled, has amazing pigmentation and best of all is Talc, paraben, sulfate, mineral oil, petrolatum, synthetic fragrance and phthalate free. Cheek Flush has the formulation and blend ability of a powder blush but the staying power of a stain. So for you hypoallergenic ladies out there this blush is a must.

The Vitality Lip Flush Butter Gloss might be my favourite thing I have tried recently. One of the words used to describe it is serum and if you think about it that is really what it is. This gloss is made up of hydrating oils, butters and vitamins. I hate sticky lip-gloss, which means I just don’t wear lip-gloss. Butter gloss however is soft, silky, hydrating and actually pigmented. How many times have you picked up a coloured gloss got it home put it on your lips and the result wasn’t any different than putting Vaseline on your lips? Well with this gloss that’s not an issue at all. I happen to have highly pigmented lips for a super fair girl but this gloss actually showed. It’s a my lips but better kind of colour.

After trying both of these products I’ve started an IT Cosmetics wishlist. Lets just say I will also need the Cheek Flush in Pretty in Peony, The Butter Gloss in Naturally Pretty and I might also want to take the Vitality Face Disc for a test drive.


  1. That blush is gorgeous! So fall appropriate. The lip gloss sounds great, too. I love pigmented and non-sticky glosses :)


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