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IMATS 2010 coverage + Highlights

Monday, November 08, 2010

 I had one of the greatest weekend ever! Full of bloggers, vloggers, make-up & seminars. An IMATS Toronto weekend!
This year I went on both Saturdays and Sunday and I'm so happy because I have no regrets. I made great purchases both days and met amazing people.

Day one started off great I got there early and made my way to join the ever growing line.
As soon as the doors opened girls started to bolt to the Makeup Forever booth. Yes you heard me "bolt" rumors of long line up triggered me to join in on the action. I researched online and knew exactly what I wanted.
This year the venue was much better and the deals were pretty good....but I still shopped around to find out what booth had the better deals.The best brush selection & prices in my option was Royal & Langnickel for brush sets. The variety in the sets were a steal for the price.
For individual brushes the most popular booth was of course Crown brushes. I think the main reason for the is the gurus & bloggers who rave about them!
New to IMATS this year was NYX. They had a massive booth right in the middle. It had great selection and the individuals who worked there were quite helpful.They had a few males there who knew the products better than I did.
I was very excited to see the OCC cosmetics booth. I have been dreaming about lip tars since seeing them in YT videos & blog sites. I'm happy that I got to swatch them and play with the different colors. There is no way to describe them other than pigmented. Also a little bit goes a long way.

Through out the whole day I saw girls who were sporting pretty glitter liner. I inquired where they got it and I was directed to Eye Candy Cosmetics! Yana and I decided to get our eyes done.



I met Debbie from FACEateiler last year at IMATS. This year she gave me a sneak peak of the products that are coming out in 2011. I`m very excited for a blush called tangerine which she demonstrated on me! Definitely WOC friendly.


I got my first airbrushed face from Dinar. Loved it!


As a makeup artist I am always looking for ways to refine and improve my technique. IMATS had a lot of great seminars. This year I made sure I attended more than one.

Kevin-James Bennett gave us get tips on brushes & products for our kit. My favorite tip I received was about how he uses primers to reduce the consistency of cream foundations! Brilliant. Watch the video below for highlights.
Nadine Luke from MAC gave us a back stage pass on fall/winter trends. The model she used was extremely gorgeous and the gloss look is fab.Watch the video below for highlights.


Wanda from Cover FX talked about the art of concealing! Concealing is important if you want to be able to work with a flawless canvas. If your unfamiliar with Cover FX, click here to learn more.

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Through out the day I had the chance to meet these amazing people!


This post is long, so I will post my haul in another post! Overall I had a great time and I can't wait until IMATS 2011.

23 comments:

  1. i wish i had seen you =[ o well... great pictures and footage!

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  2. amazing photosss! so glad you had fun &got to meet some amazing people. can`t wait for the next post! :]

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  3. Great photos. I'm glad you had fun. I'm definitely going next year, I was so sad I couldn't make it. lol

    Now I'm waiting for the haul...

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  4. Look like fun! I wish they had IMATS where im from but we never do! So jealous! Haha! Thanks for sharing us these great photos.:)

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  5. sooo awesome!!! gosh i so need to make a trip to an IMATS! great post hun!!!!!

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  6. I'm so bummed I didn't end up going, everything looked amazing.

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  7. Awesome pics & coverage!! I tried to restrain myself from buying too much. Although I wish I had gotten a few liptars:)

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  8. Awesome post! Wish we had hung out a little longer! And I wish I had gotten some things from MUFE!! Can't wait to see ur haul!

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  9. Looks like an awesome imats weekened. Great videos! Thanks!

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  10. Oooh I wish I was there! Great Post Look like U had a great time!!

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  11. Thanks for all the great comments ladies! More post are coming :)

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  12. You got airbrushed!!! too fun!!

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  13. Great Post, we are finally get a big make up show here in June!! You would thikn being in Chicago we would have this stuff. I wish IMATS would come here.
    Looks like you have a lot of fun, can;t wait to see all of your hauls

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  14. Ohh of color I should come in June :)

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  15. thanks for the photos Jen!! I really need to just save for this event... ahhh!

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  16. ahhh sooo jealous!! i want some lip tars so bad

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  17. sher please come next year!
    jess I lovvvve them

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  18. that sounds like great fun! i'd love to go to IMATs one day!-

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  19. Please share more about the crown brushes!!! great posting!i want to go one day too

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  20. i loved the imats this yr...got so much stuff from nyx lol just wish they hadnt run out of the milk jumbo pencil

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  21. thanks for the post very useful :D

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