IMATS Toronto 2011

Unless you live under a rock, you missed one of the biggest makeup filled weekends: IMATS Toronto 2011. As usual it was full of bloggers, vloggers, make-up & seminars.

The venue was at the same place as last year Toronto Congress Centre but the venue layout was in a different hall.

This year I attended on Saturday. Totally a bad move for me because it was hard to fit all the excitement in eight hours. Next year I will devote a day totally to shopping and another to seminars. Similar to what I did last year!

After shopping for one hour I went to the Royal & Langnickel Press event! The event combined of a few of my favorite things Kevin James Bennett, makeup and Manicures via Wright Spa.

 I love Royal & Langnickel brushes! I think they're the softest most versatile synthetic brushes on the market.

We were given a run down of the brand. Then given time to try out the brushes! I swear I could play with those brushes ALL day.

Royal & Langnickel Brushes
View of the hall

 Here is a good picture to show you the venue. Look at how crowded it is. Can you believe I took this picture at 10:15 am. Less than two hours since the doors opened. Amazing!

Alicia from Funny Face Beauty told me that Sunday was calmer and easier to move around.

Again note to self: GO BOTH DAYS!


One of the biggest attractions was the NYX booth. 
So much variety and the ladies there were very helpful.
Some ladies spent three hours in line for some goodies! 
One of the NYX lines went past the Crown brushes booth.
Every year I attend a Kevin James Bennett session.
Saturday's topic was Runway Refined.
He's not for the faint of heart but he knows his stuff!
"The biggest trend right now is metal"- Kevin James Bennett
"Essentials are palette paper & palette knives"- Kevin James Bennett  
I loved the models look.
Wearable & gorgeous!

Check out this great video before you leave!

I'm currently taking pictures of my haul, so check back in a few days to see what I got!

 What did you think of IMATS?


  1. Nice post, looking at those brush set esp the yellow handle ones, I can see the softness... oh my!!Can't wait to experience a IMATs

  2. Awesome post. So glad we got the chance to hang out at IMATS. I need to see a haul. I don't remember what you said you bought.

  3. I missed it again this year.. aahhh. Can't wait to see the lit glitters

  4. It was definitely cramped this year as opposed to last year. Wished they spread it out! But nevertheless I had a great time shopping and seeing everyone! :)

  5. omg sooo cooooool!!! looks like so much funnnn!!!

  6. Sounds and looks like it was a fun event.

  7. I would have loved to visit the NYX stand - I've never seen a fully-stocked display in stores. I've heard their cream blushes are amazing!

  8. Great post Jenn! I'm with you - dedicate a day for shopping and going to seminars! Next year I will for sure attend the seminars!

  9. That's a great video clip, definitely needs to be put out to more MUA's.

  10. UGH i wish imats would come to winnipeg i get so jealous when i see people with their imats hauls lol. looked super fun!


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